About Us – Aura by Ayra

Our Mission

At Aura by Ayra, our mission is simple — to make every woman feel extraordinary. We believe jewelry is more than an accessory; it is an expression of identity, confidence, and grace. Every piece we create is thoughtfully designed to celebrate the modern woman — her strength, her elegance, and her timeless beauty. From delicate everyday pieces to statement creations for life’s most precious moments, we craft jewelry that becomes a part of your story.

Hello From CEO

Welcome to Aura by Ayra.

I’m Talal, the founder and CEO of this brand — but more importantly, I’m a father.

Ayra is my daughter’s name. And just like she is the most precious thing in my life, this brand is my other child — built with the same love, the same care, and the same hope that a father carries in his heart.

When I named this brand Aura by Ayra, I wasn’t just giving it a name. I was giving it a soul. I wanted this brand to carry the same grace, warmth, and beauty that my daughter brings into my life every single day. And just like every father dreams of the best for his child, I dream that Aura by Ayra finds its way into the lives of women everywhere — not just as jewelry, but as a timeless piece they cherish forever.

A piece that is worn on the most beautiful days. A piece passed down through generations. A piece that, like a daughter’s love, never fades.

That is my vision. That is my promise. That Ayra — and everything this brand stands for — becomes a timeless piece in your life too.

Talal AsgharFather, Founder & CEO, Aura by Ayra